ABOUT US
For government, businesses and community, Ligwa FM is a modern fast growing radio station situated at Ermelo Town under Gert Sibande District Municipality.
BROADCAST MANDATE
The station is broadcasting 24/7, with an emphases on local and community generated content. The Format of the station is talk (40%) and music (60%). All official languages will be encouraged and most importantly the unique Ermelo Lingo which is used across Msukaligwa as well will be covered. Community involvement is the cornerstone of the station and all issues of concern to the residents of Ermelo are communicated with the expert guest invited to add to the station.
MARKET OVERVIEW
Community radio is a crucial part of the South African broadcasting landscape, providing diversity for listeners and much-needed skills for the commercial radio sector. However, community radio, by its nature, struggles to access advertising and other forms of financing. There are an estimated 15, 4-million radio sets in South Africa, with community radio garnering almost 8, 6-million listeners a week